Dating email subject lines

How long should a subject line be in an email?

People read emails on their mobile phones, where a subject line over 25 to 30 characters may be truncated. Avoid filler words and phrases. Your space is limited. Use it wisely! Don’t use all caps or excessive punctuation. When you use all caps online, you look like you’re shouting!

How do subject lines impact email open rates?

So, you can see how subject lines directly impact email open rates. People read or trash emails based on what they see in the subject line. However, when you add personalization to subject lines, they are 22% more likely to be opened. So, the more eye-catching the email subject line is, the more people will be inclined to open the email.

How do I personalize the subject line of an email?

Detailing your subject line with names of people and specific events can be helpful when networking. Personalizing your subject line with details of the recipients work can help your email stand out. Here are some examples: 1. Hello, I have a question about [ topic]

How do I use the recipients name in the subject line?

Using the recipients name within the networking email subject line can entice the recipient to open the email. Here are a few examples: 1. Hi, [ name], Id like to introduce myself Personalizing your subject line with the recipients name is a great way to begin a networking email. 2. Hello, [ name], Im [ your name]

How long should an email subject line be on mobile devices?

Most email clients, like Gmail and Yahoo!, stop displaying an email subject line on mobile devices once it reaches between 33 and 43 characters. The exact number varies from one email client to another. To optimize your subject lines for mobile readers, use subject lines with less than 30 characters.

How many words should a subject line be in an email?

We recommend you use no more than 9 words and 60 characters. Our research shows that it’s best to use no more than 3 punctuation marks per subject line. Too many punctuation marks can make your email look like spam, especially if you use a lot of special characters.

Should you be sending longer or shorter subject lines?

You might want to experiment with even shorter subject lines. Brian Dean, founder of SEO company Backlinko and one of the 100 top marketers whose emails we analyzed, used to send emails with longer subject lines. These subject lines told his subscribers exactly what they’d find inside the message.

What is the average length of a subject line?

Here’s what we discovered. What is the average length of a subject line? On average, the experts’ email subject lines were 44 characters long. How long is 44 characters? For perspective, the below subject line from theSkimm (a popular daily newsletter) is 43 characters in length.

How to use the recipients name in a networking email subject line?

Using the recipients name within the networking email subject line can entice the recipient to open the email. Here are a few examples: 1. Hi, [ name], Id like to introduce myself Personalizing your subject line with the recipients name is a great way to begin a networking email.

How do I personalize the subject line of an email?

Detailing your subject line with names of people and specific events can be helpful when networking. Personalizing your subject line with details of the recipients work can help your email stand out. Here are some examples: 1. Hello, I have a question about [ topic]

How do I add the first name in the subject line?

Follow the instructions below to add the first name for each of your contacts in the subject line. While creating your campaign add a subject line as you usually would (e.g. Want to add your recipients first name? ). Now add *|FNAME|* where you want the recipients first name to show (e.g. Want to add your recipients first name *|FNAME|*?)

How to create a list of recipients in email?

Start by creating the first email subject line. Next, create another subject line for the same email. You can either tweak the first subject line or create an entirely different subject line. After that, segment your list into two different groups of recipients.